Today, I am going to give you 3 examples of Big Data projects that I've worked on over the past 12 months, which are very common use cases with unique data problems that require a Big Data approach to provide the scale, performance and analytics necessary to the problem space:
1. Call Center Analytics
Data sources: Call logs, recorded call transcripts
Analytics: Text analytics techniques uncover customer attributes and knowledge base improvements
Business value: Improve call resolution and provide cross-sell & up-sell automation for call center agents
2. Customer Analytics
Data sources: Social media, search engine results, Web logs, Ad server logs
Analytics: Marketing attribution
Business value: Provide targeted marketing, customer churn management, customer profitability
3. Improve Health Care Outcomes
Data sources: Biometrics, medical devices, mobile devices, lab results, call center
Analytics: Prediction models and association rules for conditions and outcomes
Business value: Improve outcomes by including new data sources from mobile devices, medical equipment and free-form unstructured comments data
